SOCIAL
STRATEGY & CREATIVe
I led social strategy and creative execution for Smithfield (the largest pork supplier in the world). Using consumer insights and performance data, our team crafted social campaigns with multi-tier initiatives. We designed user experiences that extended beyond social platforms and resulted in increased purchase behavior.
Breakfast Power
We all know breakfast is the most important meal of the day. Yet, more than 50% of people skip it everyday, or grab a sugary quick fix. These posts were created to remind you that a REAL breakfast is worth waking up for.
BACON CRISPS
On April 1st we launched a new Smithfield product, Bacon Crisps cereal. And our bacon-loving followers ate it up! Brand ambassador, and NASCAR driver Aric Almirola even hopped in on the fun.
OVER 350.8 MILLION IMPRESSIONS
To make sure this April Fools didn’t leave our fans disappointed, we followed up by sending commenters a small box of "Bacon Crisps" containing coupons for real Smithfield bacon.
Breakfast Magic
The introduction of Facebook canvas ads allowed for more immersive experiences with brands. We took this opportunity to delight consumers with a surprising take on recipe inspiration.
SMITHFIELD + NASCAR
These NASCAR-inspired breakfast animations were created to support Smithfied’s sponsorship with Aric Almirola.
#BUTFIRSTBREAKFAST
New Years is a time when people make resolutions to start healthy habits, which makes it the perfect opportunity to encourage consumers to make time for breakfast.
With the assumption that it takes 21 days to build a habit, we launched Smithfield IG stories with 21 days of #butfirstbreakfast content.
TOAST TUESDAY
A playful series of edible animations.
ReimaginE Breakfast
A continuing initiative to promote Smithfield breakfast products led us to celebrate breakfast in many ways. This execution engaged consumers by giving them a 360 view of a breakfast buffet in all its glory.
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